Creative Entrepreneurship, Digital Manufacturing, Human Food Interaction, Sustainable Food Design

Upprinting Food – Design to Market

Project details

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Creative Entrepreneurship, Digital Manufacturing, Human Food Interaction, Sustainable Food Design

M1.1 Design Project

 

Team: Vita Broeken

 

After my bachelor, I continued with my final bachelor project Upprinting Food as a start-up. Upprintig Food started with the concept of reducing food waste with the use of 3D food printing. The Design to Market program at the Design Forum in Eindhoven was implemented as a first project of the master Industrial Design.

 

The Design to Market program is based on the Lean Startup methodology. Within the M1.1 project, the following three phases of the program were implemented: Questing, Matching and Testing. The focus of Upprinting Food was set on high-end restaurants. A business model was developed, which is based on a subscription model, combined with a buy or rent option for the 3D-printer. This model was validated with multiple high-end restaurants in and around Eindhoven, experts and coaches. Testing at Michelin restaurant De Karpendonkse Hoeve in Eindhoven, showed the viability of this business model: the dishes, the personalized designs, and the recipes were a great success. Both the chefs and the guests loved the experience.

 

Photo’s: Vita Broeken

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